THE BRAND

The essence of the East Cape Beach & Surf Club brand—the brand promise—is “Baja’s Private Beach Colony.” Like the famed beach clubs of the world, with their sandy shores, exclusive luxuries and coveted surfing, East Cape Beach &apm Surf Club offers a unique cachet and adventure that appeals to those who desire to be with nature at the sea and experience life to its fullest.

Such was the story of the visionary spirits who discovered they shared a passion for exclusivity, world class outdoor adventure and the rapture of East Cape’s pristine beaches. A dream to create a paradise they could call their own led them to the world’s most exotic locations and luxurious resorts in search of the ideal combination of privacy and community, close proximity, natural beauty, luxury and sophistication, challenging sporting experiences and safe swimming beaches. Their quest ended back where it began—on the mystical shores of the Sea of Cortez, in the heart of Baja’s East Cape.